SiriusDecisions predicts that by 2020, 73% of the B2B sales process will be complete before a sales person is ever engaged.
It is time to consider B2B marketing as B2P – business to people. Not only are you marketing to an organization, you’re marketing to an individual. Consumer expectations on customer experience have evolved rapidly over the last few years with widespread availability of intelligent apps and connected experiences. Buyers, both B2B and B2C, expect a consistent experience across mobile, web, and in-person. B2B buyers are doing their research with whatever information is out there, not just what you put out there. In fact, Sirius Decisions reports that 60% of B2B buying decisions are made before direct contact with the company. That number is projected to rise to 73% by 2020.
StratDV Media LLC founded by Joe Stephens, is an award winning video production and marketing consulting company dedicated to providing, compelling, and cost effective communications content for our clients. StratDV's clients range from major companies such as AOL, Alcoa Corporation, TRANSAMERICA, PPG, to smaller local businesses such as Annapolis Seafood Markets, and Todd's DIRT Seasonings. Joe holds a B.S. from The University of Maryland and an MBA from Auburn University. To find out more viisit us online at www.stratDV.com